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"I have partnered with Lucid for more than 10 years. I do appreciate the performance of Lucid in building and maintaining intensive communications with media circle in Indonesia. Lucid is very quick to respond to the needs of journalists as information disseminators to the public. And, most importantly, Lucid understands the character of reporters."

Novy Lumanauw, Journalist

Investor Daily, Jakarta, Indonesia

For the last 4 years, Lucid has shown a strong ability in research, planning and execution to bring Smartfren’s corporate and product image well socialized to the public. Lucid has demonstrated a solid personal approach and relationship with regional, national and international journalists/editors. The ability to handle and manage issues has also been recognize to result in a sound impact to the company. They have created and maintained a positive tradition for Smartfren with an average share of voice reaching 40% per month in the cellular industry, and editorial commercial value reaching an average of USD 2.5 million per month. The high achievement is based on LUCID’s ability to maintain the balance of content quality and quantity, thus providing high news value for the media. LUCID has professionally established a solid ecosystem between Smartfren, media as well as other stakeholders in the cellular industry, thus creating a strong synergy for the

Merza Fachys, President Director

Smartfren Telecom. TBK

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