Are you still using the same marketing playbook for every campaign — and wondering why results fall short?
In today’s fast-changing market, a one-size-fits-all approach isn’t just inefficient — it’s a missed opportunity. Every campaign has its own goals, audience, and moment in time. The tools that succeed for one objective might fail completely for another.
At Lucid, we make brands locally resonant and globally aligned — because people respond to relevance, but business requires alignment.
Lucid shifted because we were tired of watching great brands underperform simply because they were handed 'one-size-fits-all' approach in running their marketing and PR campaigns.
We believe strategy starts with clarity of objectives, not with a pre-loaded multi-channels approach. That’s why every campaign we design begins by asking: What exactly needs to be achieved — and what’s the smartest, most direct way to get there?
Tools are only as good as the objectives they serve
At Lucid, services aren’t static packages — they’re adaptable frameworks built to match our clients' campaign’s needs.
Proof that the right tools, in the right context, deliver real results
Each of our case studies shows how precise strategy beats a generic approach — every time.
Our strength lies in local insight--amplified by a global perspective. Lucid operates across key markets through trusted partners collaboration that ensures every message resonates where it matters most.
Insights and ideas that go beyond “what’s trending
Lucid Magazine is our space for sharing the thinking behind effective campaigns. Here, we break down market trends, cultural shifts, and creative strategies that outperform generic, template-based approaches.
Lucid Communications has been honored for its bold ideas, strategic clarity, and meaningful impact. In 2010, we were named Rising Star PR Agency of the Year by MIX Magazine, part of Indonesia's leading business media group, SWA. Nearly a decade later, in 2019, Lucid was awarded PR Agency of the Year - Bronze by Marketing Interactive in Singapore -- a recognition of our work that blends resonance with global alignment.