Lucid was built to fix what’s broken in

modern marketing and PR

Too many brands are promised “proven” tools and “winning” strategies — only to end up with generic campaigns that don’t match their objectives, audiences, or market realities.

Lucid was founded to close that gap. We exist to design campaigns that actually work — not just in theory, but in the real world, for the specific goals you need to hit.

"We make brands locally resonant and globally aligned.

Because people respond to relevance --

but businesses require alignment," said Reita Faramay, Founder & CEO of Lucid Communications.

Lucid exists to bridge the gap -- between cultures, between intentions and interpretations, between insight and action. We help brands find clarity in complexity, and measurable outcomes through precise, context-aware strategies.

One approach for every campaign? Not here.

How We Think
We reject the idea of one-size-fits-all marketing and PR. Instead, we believe in building the right strategy for the right moment — balancing creativity, cultural awareness, and data-backed decision making.

How We Work

1. Understand the Objective — We dig deeper than the brief to uncover your true goals.
2. Read the Market — We look at audience behavior, timing, and context.
3. Select the Right Tools — Matching platforms, channels, and formats to your objectives.
4. Execute & Adapt — Staying agile, responsive, and relentlessly focused on results.

Our Mindset
We’re problem-solvers, not trend chasers. Every decision we make has a purpose tied directly to your business outcomes.

We don't do one-size-fits-all. Every engagement begins with understanding -- of your business, your audience, and your goals. From there, we tailor an integrated strategy that connects the dots between:

• Brand position
• Reputation management
• Goal-based campaigns
• Media engagement
• Community engagement
• Digital visibility and content clarity

Every solution is crafted for real-world impact -- tested against both business outcomes and cultural resonance.